Online Marketing Is Customer Centered (email cards)
No commentsBy Ron Richardson
People grudgingly accepted the lack of customer service as the price they paid for cheap products. They complained, but they bought anyway because that’s just the way it was. Online shopping, while distant, is more customer centered than many local retailers.
To develop a rapport with customers in a virtual environment, online marketers had to establish trust and expertise, and they did it with relationship building, money back guarantees plus fast delivery. This customer-centered approach not only created trust as planned, but also caused a surprising number of customers to ignore the local stores and shop at major retailers online sites.
As a developing Internet marketer, you can learn from this brief history. You want to position your product as user friendly, beneficial and open for refund. Granted, this is easier with downloads and information products than with shipped products.
But even shipped products that offer guaranteed, no questions asked refunds actually have fewer refunds because the consumer feels free to try to return it if they’re not satisfied. Before the sale, you want to provide ample information about the product and the benefits that your customer will receive from it - ie. save time, money and effort etc - including several photo or video views if appropriate.
Think about the questions a buyer might ask and have the answers ready before the question arrives. An easy way to provide this information is with an expanded FAQ (frequently asked questions) page. Make sure there’s a link to the FAQ page from each product page.
If your product requires assembly after delivery, post an extra copy of how to assemble it. Even better is to post a video showing and telling how to do the assembly. Another great idea is to post videos showing alternative ways to use the product. This gives buyers options that they might not have considered.
To be consumer-centered means that you can be reached easily. Post your email (or that of your customer service center) and a phone number or SKPYE name. If you are the ‘Customer service center,’ send those emails to a designated email box and answer them promptly.
If you can’t, at least set up an autoresponder saying that you received the customer’s email and are working on the solution. The more ways you can be contacted, the more the customer feels at ease that you aren’t hiding in some unreachable corner of cyberspace. You can’t shake hands with your online customer, but you can create an ongoing buying relationship by demonstrating that you’re a customer-centered and an expert in your field online marketer.
Ron Richardson is the editor of Business Opportunities Newsletter. Subscribe & and claim your free ad seen by 4200+ subscribers ad
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5 Successful Internet Home Business Decisions
By tanny lahav
Creating an internet home business is easy. Many people want to make money online, many want to work from home and quit their day job, many want to start a business and an internet home business is the best way for them, since it cheaper and easier.
However not many people recognize that this is a business and when the time comes to change the business to a successful one many fail without understanding why.
There are some decisions you can make if you want your internet home business to thrive:
1. Your first decision is to become successful. You have to tell yourself and remind yourself why you started your home business. Keep this target in your mind and it will remind you to keep working for achieving your goals and make your dreams come true.
2. Make a promise to your new business. By committing to your business you will also make a commitment to yourself and your family. Starting a new internet business will involve not only you, but your family too, and they need to know you are making an effort to make your business successful, and you really want it to happen.
3. Staying Focused. By staying focused on your new internet business you will be able to do more for its and your success, and you will gain more from this internet home business.
Creating a list of your goals, will help you staying focused and will help you staying committed to your new business. Create a monthly list with all your goals for a specific month. Write on this list what do you want to achieve this month, be specific and realistic, do not write things like “I want to be a millionaire”, but write “this month I will increase my income by $250″, and then create a daily “to do” list. On this list write down all the methods you are going to use in order to achieve you monthly goals. Write which internet marketing methods you will use to produce a successful internet business.
4. Staying motivated. Motivation is a straggle for many people. Many people find it hard to keep motivated. You will have to search what keeps you motivated. It can be a walk with the dog, going to the gym, reading a book or even going to sleep early.
You have to remember that your internet home business like any other business or any other job can make you exhausted and worn, and even if you are working from home you can use a vacation from your business and clear your mind.
5. Make a decision to do as minimum as one thing a day for your home business. If you are like many other people, you started your new internet home business while working a daily job and sometimes it can be very hard finding the time to squeeze everything in, your day job, your family, you daily chores and your internet business. It can be very overwhelming for some people.
Doing your very best much as you can is enough, you won’t become prosperous over night but you will see results even if you work on you online business one hour a day.
Tanny Lahav is the owner of
http://www.Learn2earn2.com
. Visit her website to find how you too can create a successful internet home business.
Sunday, October 5th, 2008 at 11:30 pm and is filed under internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
